Thanks Zoe! oh god, I can totally see that though, Phantom on a moodboard for some commercial brand PR event trying desperately to be underground. <3 marketing!
Thanks Tal! Phantom is a "secret" bar in Berlin, where you have to sign up to a mailing list to get access (mostly because they don't have a proper alcohol license), but has recently exploded in popularity, so not quite sure how "secret" it is any more, but an interesting case study in leveraging a sense of exclusivity!
It's impossible to avoid. I went last week and overheard the owner talking about an upcoming Zalando x Highsnobiety x Adidas shoot taking place at the cafe. A perfect coming together of energies.
Great observations, beautifully expressed as always Alexi. I often go to La Maison on a Sunday (never Saturday). Does that mean I escape the pejorative classification?
This one was soo good. I recently saw Phantom in a corporate marketing deck and had to laugh at how quickly things filter through <3
Thanks Zoe! oh god, I can totally see that though, Phantom on a moodboard for some commercial brand PR event trying desperately to be underground. <3 marketing!
Excuse my ignorance, but what's Phantom actually? BTW, great newsletter!
Thanks Tal! Phantom is a "secret" bar in Berlin, where you have to sign up to a mailing list to get access (mostly because they don't have a proper alcohol license), but has recently exploded in popularity, so not quite sure how "secret" it is any more, but an interesting case study in leveraging a sense of exclusivity!
We’ve been reading literally all the same things. Good shout re. La Maison.
Thanks Christian! I did feel a bit of cognitive dissonance mentioning la maison as I've frequented it quite a bit this summer lol
It's impossible to avoid. I went last week and overheard the owner talking about an upcoming Zalando x Highsnobiety x Adidas shoot taking place at the cafe. A perfect coming together of energies.
Great observations, beautifully expressed as always Alexi. I often go to La Maison on a Sunday (never Saturday). Does that mean I escape the pejorative classification?