8 Comments
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Viktoriia Vasileva's avatar

welcome back alexi :)

Alexi Gunner's avatar

summers over, time to churn out those essays again :)

Nic Fulton's avatar

Wow, what a wonderfully written piece. Thank you.

Auste Skrupskyte Cullbrand's avatar

Love this, Alexi!

Andreas Tzortzis's avatar

Nice one, Alexi.. from the perspective of the person seeking out new works/dishes/experiences/locations/etc. doesn't it come down to trust? And wouldn't you agree that trust forged with a TikTok follow is thinner than one forged in real life - with a person you know or a compelling bricks and mortar location? I don't mind a Snob as long as I can get to know them.

Alexi Gunner's avatar

Hi Andreas, thanks for the comment! Yes absolutely, trust is a big aspect, and it's definitely harder to forge trust on social media, that's the reason people like Derrick Gee also run private subscriber communities where they can share their innermost tips and thoughts within an intimate space of people they can trust. But ultimately, nothing beats a physical space.

And I playfully make fun of snobby retail staff in the essay, but if you want to curate a tight-knit community IRL, you need to be a little bit snobby to make sure the right crowd is involved